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Jonathan Farrington's Blog For Dedicated Business Professionals: How To Develop A Consultative Sales Approach
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Earlier this week, I was asked by a colleague to describe my interpretation of what consultative selling is, and I thought I would share my response with you……
As we are all aware, getting to know the customer and understanding their nee...
Dateline: 2009-11-20 1:05am -08:00T (686 words)
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Jonathan Farrington's Blog For Dedicated Business Professionals: In 2010, The Challenge Will Be To Deliver More With Less
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“I want you to deliver more ……
-Â Profit
-Â Sales
-Â Productivity
-Â Customers
-Â Quality
And, by the way, you’ve got less …..
-Â Money
-Â Staff
-Â Time”
Sound familiar? Year on year, sales leaders are being asked to...
Dateline: 2009-11-19 1:20am -08:00T (602 words)
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Jonathan Farrington's Blog For Dedicated Business Professionals: It’s True – Sour Cream Does Rise To The Top Â
I am deliberately dedicating today’s post to publicise a very important Masterclass, which is taking place today.
2010 is fast approaching, and I know that forward thinking sales leaders all around the globe are not just focusing on finishing the...
Dateline: 2009-11-18 1:35am -08:00T (294 words)
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Jonathan Farrington's Blog For Dedicated Business Professionals: Dealing with Ditherers
A good way of avoiding a decision is to say ‘I want to think about it.’ I do that all of the time at home if I am unsure or if I am unconvinced. It’s my way of being certain that my intuition is correct.
In my case I am not dithering, because some...
Dateline: 2009-11-16 11:20pm -08:00T (658 words)
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Jonathan Farrington's Blog For Dedicated Business Professionals: Believe Me, Every Customer Is Important
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It seems that it is not only France where standards of customer care and customer retention have plummeted alarmingly.
I just read Tibor Shanto’s post about his experiences at his local Apple store – if it were not so alarming, it would be...
Dateline: 2009-11-16 1:05am -08:00T (457 words)
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Jonathan Farrington's Blog For Dedicated Business Professionals: Writing An Effective Prospecting Sales Script The JF Guest Author Spot
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Wendy Weiss
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Many people think they can just “wing it” or they “know what they want to say.” On the telephone, however, you have 10 seconds to grab and hold your prospect’s attention and freque...
Dateline: 2009-11-15 1:34am -08:00T (2148 words)
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Jonathan Farrington's Blog For Dedicated Business Professionals: “What do you do when prospects disappear into the black hole?”-The Sequel The JF Guest Author Spot
Jill Konrath
True Story: I May Have Misjudged Your Interest
A true story, but the names have been changed to maintain privacy.
 Recently I received an email from a marketing/advertising sales professional who read my blog post o...
Dateline: 2009-11-14 3:34am -08:00T (630 words)
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Jonathan Farrington's Blog For Dedicated Business Professionals: I Wish, I Wish, I Wish I Had More Time – Sound Familiar?
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We are all always looking to become more time efficient, so today I am going to share some tips with you.
When planning your time, the following suggestions can help you become more time efficient:
• The first vital step is to become consciously awa...
Dateline: 2009-11-13 1:20am -08:00T (796 words)
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Jonathan Farrington's Blog For Dedicated Business Professionals: Motivation Is……
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Motivation is a dynamic state that results in the desire, directional intensity and persistence of behaviour to achieve a long or short- term goal. Without motivation our sales performance, and consequently our results can be severely impaired. When w...
Dateline: 2009-11-12 12:20am -08:00T (457 words)
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Jonathan Farrington's Blog For Dedicated Business Professionals: The Difference Between Selling & Negotiating
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The fundamental difference between selling and negotiation is that selling is a process to identify the fit between what the seller is offering and what the buyer is seeking. Negotiation is the process of agreeing the terms of the deal and is part of ...
Dateline: 2009-11-11 12:50am -08:00T (941 words)
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Jonathan Farrington's Blog For Dedicated Business Professionals: Some Fallacious Schools Of Thought About Sales Training
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There has been a plethora of blog posts and articles recently, regarding sales training, so I thought I would add my “two penneth†(Quaint British expression, meaning small contribution)
In many companies, very little systematic thought is given t...
Dateline: 2009-11-10 1:05am -08:00T (777 words)
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Jonathan Farrington's Blog For Dedicated Business Professionals: Beyond Formalised Classroom Training
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Continuing the debate regarding sales team development, we have to be aware that there are alternatives to formalised classroom training: For example at JFC, we strongly recommend and indeed provide, formal and informal mentoring. We also coach manage...
Dateline: 2009-11-09 2:35am -08:00T (576 words)
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Jonathan Farrington's Blog For Dedicated Business Professionals: What Would Happen If We Saw Things The Way Our Customers Saw Them? The JF Guest Author Spot
Dave Brock
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Most of the organizations I work with are very high performance organizations. They have great products, great sales people, and provide solutions that can have great impact on their customers. However, in meeti...
Dateline: 2009-11-08 1:50am -08:00T (978 words)
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Jonathan Farrington's Blog For Dedicated Business Professionals: No, You Don’t Have to Cold Call-Ever The JF Guest Author Spot
Paul McCord
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I’m a salesman. I sell sales training, management consulting, coaching and speaking presentations. My clients are companies, individual salespeople, business owners, and business and industry associations.
I pros...
Dateline: 2009-11-07 2:20am -08:00T (1440 words)
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Jonathan Farrington's Blog For Dedicated Business Professionals: Motivation to Work
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Everyone needs some form of motivation to get them to do anything. This really means “sufficient reason†for doing it. It can take very little to motivate someone to do something pleasurable but it can take quite extreme circumstances, to get that...
Dateline: 2009-11-06 12:35am -08:00T (537 words)
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