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Fathom Online Marketing Blog: Why Jargon Could Be Your Worst Enemy
Copywriters, marketers and brand ambassadors of the world, listen up. Jargon might just be your worst enemy.
We think using industry terminology or jargon makes us look smarter, but sometimes it can have completely opposite effects and make even the mo...
Dateline: 2013-05-21 7:24am -07:00T (113 words)
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Fathom Online Marketing Blog: Fathom Core Value Stories: May 2013 Edition
Every month at company meetings, a handful of Fathomers are recognized in front of the group for extraordinary manifestations of our four core values (“everyone a leader,” “be the consigliere,” “make order from chaos,” ...
Dateline: 2013-05-16 4:53am -07:00T (92 words)
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Fathom Online Marketing Blog: Online Reputation Management: What Amyβs Baking Company's Online Disaster Proves
Warren Buffet said it best, βIt takes 20 years to build a reputation and 5 minutes to ruin it. If you think about that, youβll do things differently.β And unfortunately, 5 minutes on the Internet is even more damaging when negativity can go viral in...
Dateline: 2013-05-15 1:09pm -07:00T (124 words)
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Fathom Online Marketing Blog: Fathomβs Bold Chat Journey: Prepping for Implementation
Live chat is a widely adopted customer service tool used on tens of thousands of websites, both Ecommerce & Lead-gen. Β Β Weβve helped quite a few of our clients implement this functionality on their websites, and have finally decided itβs time to do ...
Dateline: 2013-05-14 11:09am -07:00T (98 words)
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Fathom Online Marketing Blog: Marketing Automation Tips for Healthcare Systems
One of the most powerful attributes of marketing automation software is its ability to segment your audience into highly specific categories based on demographic and behavioral characteristics. As a healthcare organization (say, a hospital system), you ca...
Dateline: 2013-05-14 4:09am -07:00T (123 words)
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Fathom Online Marketing Blog: 4 Quick, Effective Ways to Market Your Nonprofit Online Today
By now, youβve heard a lot about how Fathom gives back to the community, including through May 3rdβs first annual NonprofitΒ Marketing Summit.Β Β I was incredibly proud of my fellow Fathomites that day for putting in tremendous thought and effort into...
Dateline: 2013-05-13 11:24am -07:00T (113 words)
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Fathom Online Marketing Blog: Reporting ROI & Attribution in Marketing Automation
Reporting on campaign ROI (return-on-investment) has traditionally been among the least successfully practiced marketing automation techniques (and at least one survey bears this out … to the tune of 39% “successfully practicing”).
A la...
Dateline: 2013-05-10 6:24am -07:00T (96 words)
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Fathom Online Marketing Blog: Marketing Automation Industry Growth
The marketing automation train has left the station.Β Or, more specifically, the marketing automation train is moving full steam ahead.Β To get a sense of just how much marketing automation is growing, consider some of the following.
IDC predicts that th...
Dateline: 2013-05-08 4:24am -07:00T (107 words)
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Fathom Online Marketing Blog: HIPAA Compliance for Digital Marketing Companies
Here in Cleveland, we have a local pseudo-celebrity named Tim Misny, a personal injury lawyer whose sloganββTim Makes Them Pay!ββhas gone viral. His bald head and flamboyant lifestyle have brought a sense of fun and humor to an otherwise dismal in...
Dateline: 2013-05-02 3:53am -07:00T (94 words)
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Fathom Online Marketing Blog: Video Marketing in the Education Industry
Online video has grown into a key element for the majority of Internet users. Todayβs audience is looking for content that is not only informational, but also engaging. This reins true especially for the younger audience.Β A recent study, conducted b...
Dateline: 2013-05-01 6:23am -07:00T (111 words)
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Fathom Online Marketing Blog: The Efficiency of Marketing Automation
You may have heard about the power of marketing automation to increase efficiency, but how, exactly does this happen?
One way this happens, according toΒ Selligent and Lenskold Group, is when a company’s marketing automation provides a single custo...
Dateline: 2013-04-29 2:23pm -07:00T (130 words)
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Fathom Online Marketing Blog: Top Ways to Combat Rising CPC from Google Enhanced Campaigns
Early results are in from the Google AdWords Enhanced Campaign migration; Googleβs revenue was up 18% year-on-year and soon we expect a hefty increase in advertisers’ cost-per-click (CPC) due to Google Enhanced Campaigns. Whyβs this so important...
Dateline: 2013-04-29 7:23am -07:00T (132 words)
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Fathom Online Marketing Blog: Email Campaigns Flopping? Itβs Probably Your List
As email marketers, we spend a lot of time worrying about our messages.Β Are we sending the right message, at the right time, to the right person? Is everything rendering properly? Whatβs the most eye-catching subject line? And are these darn things ev...
Dateline: 2013-04-26 7:09am -07:00T (107 words)
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Fathom Online Marketing Blog: Using the Right Data To Fuel Your Paid Advertising
Paid advertising is becoming more and more advanced in terms of targeting capabilities, and this trend will continue to occur for the foreseeable future. How, you ask? One example includes Googleβs Enhanced Campaigns, which allow users to bid higher or ...
Dateline: 2013-04-24 6:54am -07:00T (106 words)
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Fathom Online Marketing Blog: βCheating Deathβ & Healthcare Branding: Buzz vs. Blasphemy
It can be a fine line to walk: The line between positive memorability and infamy. Every brand wants attention, to be known and associated with some clever or important idea. Hospitals are no different. However, given their highly public roles in communiti...
Dateline: 2013-04-23 2:54pm -07:00T (100 words)
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