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Fathom Online Marketing Blog: Marketing Automation Tips: Segmenting Your Customer Database
Did you know that targeted email programs have been proven to reduce advertising costs and increase ROI percentages to as much as 3000%?
Sophisticated segmentation sounds intimidating. And in the past, it may have been, though most marketers can agree ...
Dateline: 2013-05-24 11:38am -07:00T (95 words)
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Fathom Online Marketing Blog: Healthcare Blog Dilemma Part 1: Beating Blogger’s Block
Are you dealing with blogger’s block? You know – the blogger’s form of writer’s block? It’s the kind of dilemma where your brain feels like mush and you’ve run out of engaging ideas. Whatever you do, don’t cop out.
Having relevant, fresh co...
Dateline: 2013-05-23 10:07am -07:00T (120 words)
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Fathom Online Marketing Blog: Healthcare Marketing Stats To Ponder, Plus 100 Leaders
Some new stats came out recently about how healthcare consumers use mobile health apps and navigate the Web for health-related information. Both sets of numbers are telling in how they illustrate consumer tendencies toward using technology and the specifi...
Dateline: 2013-05-23 5:08am -07:00T (104 words)
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Fathom Online Marketing Blog: Understanding How Patients Use Search
How are your current and prospective patients using online search to find your healthcare organization? As PEW Internet Research found earlier this year, online search is one of the first places patients start looking for health information. In fact, 8 i...
Dateline: 2013-05-22 7:09am -07:00T (103 words)
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Fathom Online Marketing Blog: Why Jargon Could Be Your Worst Enemy
Copywriters, marketers and brand ambassadors of the world, listen up. Jargon might just be your worst enemy.
We think using industry terminology or jargon makes us look smarter, but sometimes it can have completely opposite effects and make even the mo...
Dateline: 2013-05-21 7:24am -07:00T (113 words)
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Fathom Online Marketing Blog: Fathom Core Value Stories: May 2013 Edition
Every month at company meetings, a handful of Fathomers are recognized in front of the group for extraordinary manifestations of our four core values (“everyone a leader,” “be the consigliere,” “make order from chaos,” ...
Dateline: 2013-05-16 4:53am -07:00T (92 words)
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Fathom Online Marketing Blog: Online Reputation Management: What Amy’s Baking Company's Online Disaster Proves
Warren Buffet said it best, “It takes 20 years to build a reputation and 5 minutes to ruin it. If you think about that, you’ll do things differently.†And unfortunately, 5 minutes on the Internet is even more damaging when negativity can go viral in...
Dateline: 2013-05-15 1:09pm -07:00T (124 words)
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Fathom Online Marketing Blog: Fathom’s Bold Chat Journey: Prepping for Implementation
Live chat is a widely adopted customer service tool used on tens of thousands of websites, both Ecommerce & Lead-gen.   We’ve helped quite a few of our clients implement this functionality on their websites, and have finally decided it’s time to do ...
Dateline: 2013-05-14 11:09am -07:00T (98 words)
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Fathom Online Marketing Blog: Marketing Automation Tips for Healthcare Systems
One of the most powerful attributes of marketing automation software is its ability to segment your audience into highly specific categories based on demographic and behavioral characteristics. As a healthcare organization (say, a hospital system), you ca...
Dateline: 2013-05-14 4:09am -07:00T (123 words)
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Fathom Online Marketing Blog: 4 Quick, Effective Ways to Market Your Nonprofit Online Today
By now, you’ve heard a lot about how Fathom gives back to the community, including through May 3rd’s first annual Nonprofit Marketing Summit.  I was incredibly proud of my fellow Fathomites that day for putting in tremendous thought and effort into...
Dateline: 2013-05-13 11:24am -07:00T (113 words)
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Fathom Online Marketing Blog: Reporting ROI & Attribution in Marketing Automation
Reporting on campaign ROI (return-on-investment) has traditionally been among the least successfully practiced marketing automation techniques (and at least one survey bears this out … to the tune of 39% “successfully practicing”).
A la...
Dateline: 2013-05-10 6:24am -07:00T (96 words)
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Fathom Online Marketing Blog: Marketing Automation Industry Growth
The marketing automation train has left the station. Or, more specifically, the marketing automation train is moving full steam ahead. To get a sense of just how much marketing automation is growing, consider some of the following.
IDC predicts that th...
Dateline: 2013-05-08 4:24am -07:00T (107 words)
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Fathom Online Marketing Blog: HIPAA Compliance for Digital Marketing Companies
Here in Cleveland, we have a local pseudo-celebrity named Tim Misny, a personal injury lawyer whose slogan—“Tim Makes Them Pay!â€â€”has gone viral. His bald head and flamboyant lifestyle have brought a sense of fun and humor to an otherwise dismal in...
Dateline: 2013-05-02 3:53am -07:00T (94 words)
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Fathom Online Marketing Blog: Video Marketing in the Education Industry
Online video has grown into a key element for the majority of Internet users. Today’s audience is looking for content that is not only informational, but also engaging. This reins true especially for the younger audience. A recent study, conducted b...
Dateline: 2013-05-01 6:23am -07:00T (111 words)
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Fathom Online Marketing Blog: The Efficiency of Marketing Automation
You may have heard about the power of marketing automation to increase efficiency, but how, exactly does this happen?
One way this happens, according to Selligent and Lenskold Group, is when a company’s marketing automation provides a single custo...
Dateline: 2013-04-29 2:23pm -07:00T (130 words)
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